Summary
Skilled in creating and executing successful campaigns to drive business growth. With a strong understanding of advertising platforms, seeking an entry level position tapping into my international media planning experience and strong work ethic to contribute to the organization's success.
Skills
Technical Skills
Microsoft Office, Advanced Excel, Vividata, Media Math, Media Planning, Audience Analysis, ComScore, Google Analytics, Billing and Discrepancy Resolution, SEO, SEM, Paid Social, Campaign Strategy and Management, Google Tag Manager, Data Analysis.
Soft Skills
Quick Learner, Self Starter, Highly Motivated, Efficient Communicator, Critical Thinker, Emotional Intelligence, Time Management, Detail Oriented, Team Player, Highly Organized, Attention to Detail.
Experience
2022-Present
Brand Associate
Gap
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Strategic Placement: Utilized strategic visual merchandising displays including retail displays and signage to achieve an 8% boost in sales of promotional items by influencing customer decision-making leading to purchases.
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Training and Leadership: Provide training to associates on systems and company procedures, i.e., scanning accuracy, productivity, company programs and initiatives, discounts, ensuring project tasks communication translates effectively into employee goals.
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Attention to detail: Oversee purchase, return and exchange transactions and assists with correction of errors where required, providing approvals, and verifying processes to meet company guidelines.
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Organizational Skills: Preparing registers for opening and closing daily and supporting cashiers by providing change as needed, while maintaining front-end cash levels and optimizing process by completing audits on register resulting in an error -free environment.
2021-2022
Media Planner
Upscalla
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Social Media Management: Generated campaign schedules and reports with analysis and provided recommendations by utilizing Facebook Ad Manager while maintaining a content calendar with 95% accuracy.
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Discrepancy & Billing Resolution: Identified and resolved billing discrepancies, leading to a 20% increase in efficiency and optimizing cash flow operations.
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Strong Communication: Led and closely collaborated with cross-functional teams and stakeholders on transmission of proposals, budgets and reports in a timely manner while leading a team of 2 members.
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Ad Optimization: Reduced the cost of customer acquisition by 20% by performing A/B testing, monitoring, and reporting for various Facebook Ads campaigns to optimize CPM, VCR, CTR, CPC and website traffic.
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Campaign Strategy: Implemented geotargeting strategy for a social campaign, while producing and distributing visually appealing content (carousels, infographics, videos) and targeting specific demographics, causing a 50% increase in engagement and a 20% escalation in followers.
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Data Analysis & Reporting: Monitored KPIs and collected analytics regularly for creation of post campaign reports, utilizing data-driven insights from pivot tables on Microsoft Excel to optimize campaigns and achieving a 30% increase in conversion rates.
2019-2021
Media Manager & Co-founder
Jarvys Productions
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Campaign Management & Efficiency: Created and launched effective and well organized media mix plans, blocking charts, workback schedules, Gantt charts, budget summaries, and campaign reports ensuring timely delivery of projects which led to a 35% improvement in project efficiency.
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Teamwork: Collaborated with media planners to develop tactical POVs, resulting in a 30% increase in campaign effectiveness for multiple clients.
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Market Research & Analysis: Developed added value analysis and presentations with strategic recommendations based on solid knowledge of marketing issues by analyzing key market trends and competition.
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Financial Management and Reporting: Managed the day to day finances of all three clients including discrepancies, invoices, and Pre or Post reports for monthly client meetings with data driven valuable insights.
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Cross-Functional Collaboration: Coordinated with cross-functional teams to devise & deploy a holistic approach to campaigns, comprehensive media plans, resulting in 10% growth in the consumer base within the region.
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Vendor Relations & Negotiations: Oversaw vendor selection and negotiated contracts for ad campaigns. Achieved a 15% cost reduction dealing with vendors ensuring high-quality services and efficient media placement.